In various working groups it will discuss its MICE tourism experiences and the digital marketing of the destination, including initiatives such as the TBEX international conference for travel bloggers, recently held in Lloret
This year the main topic of the gathering is “Creating the city. How new events and infrastructure projects can change the image”, and Lloret Turisme, through the Lloret Convention Bureau, has taken part in the session “Best practices of the meeting industry”, explaining the case of Lloret, where MICE tourism is a key product for reducing the seasonal nature of tourism and for repositioning the city brand.
Meanwhile, Lloret Turisme also forms part of the working group “Digital destinations”, in which the marketing and communication strategies of European destinations are shared. As Maurici Carbó, Director of Lloret Turisme, explains, “The TBEX is an example that encapsulates the work of the Lloret Convention Bureau, on the one hand, as an example of a public-private organisation geared towards the promotion of MICE tourism and, on the other hand, the potential offered by new technologies and recommendations by third parties, such as travel bloggers, who play a key role in the positioning of tourist destinations in the digital environment.”
Lloret de Mar City Council, through Lloret Turisme, the city’s tourist promotion body, joined the European Cities Marketing network this year. This not-for-profit organisation is dedicated to improving the competitiveness and performance of Europe’s major cities by exchanging knowledge, by fostering the improvement of cities’ practices in the areas of management, promotion and marketing, and by contributing to the growth of the network of relations in order to create new business opportunities in the tourism industry.