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400 of the German company’s customers from Australia, Colombia and European countries such as Belgium, Finland and Norway, among others, took part

From 26 October until Sunday 30 October, Lloret de Mar is hosting the Partner Days of the well-known German company FOCUS, where the new models of electric mountain and gravel bikes are presented to its international partners and customers from Australia, Colombia, Belgium, the Czech Republic, Spain, Finland, Norway, Poland, Italy, the United Kingdom, Slovenia and the Netherlands. A total of 400 participants, arriving these days in different groups in staggered groups, are staying at the L’Azure hotel, which has adapted different rooms as exhibition spaces and has also set up an area in the municipal sports pavilion with a bike station planter where customers, mostly sellers of these models of bicycles worldwide, can try them out while enjoying the different mountain and gravel routes that Lloret de Mar has to offer.

Focus is a Stuttgart-based company that manufactures different types of high-end bicycles. It is a prestigious brand with strong links to cycling champions.

Elizabeth Keegan, manager of Lloret Turisme, explains that “the organisers have chosen Lloret de Mar for its professionalism in the cycling product, both in terms of the private offer with specialised hotels and services, and for the diversity of routes in a privileged setting that combines sea and mountains and therefore allows its customers to enjoy and offer a unique experience. And in terms of destination, it is very interesting for Lloret de Mar to have alliances with these top international specialised brands”.

Lloret de Mar has an environment that is perfectly adapted to the needs of cyclists with a well-structured product consisting of eleven recommended road routes and six mountain routes that incorporate elements of heritage and natural interest. It also has two maps, one for each mode in five languages with technical information on the routes, which have also been uploaded to the applications commonly used by cyclists, Wikiloc and Strava, and on the new interactive map website of Lloret de Mar, All of Lloret Cycling‘s material has been brought together on a website that encompasses all the public and private offers related to this sporting product in Lloret de Mar ( The destination also has around fifteen certified establishments specialising in cycle tourism.

It is also worth highlighting the specialised MICE offer of the Lloret Convention Bureau, with more than 60 members including hotels, unique venues, gastronomy and services for events, which facilitates the organisation of all types of conventions, congresses, product presentations and incentives in our city, and which, together with the specialised offer in cycle tourism, establishing an important MICE & Sports tandem, has helped FOCUS to choose Lloret de Mar as the venue for its event. In this way, the Lloret Convention Bureau has become a facilitator in the destination that helps event organisers with both the private offer and the public service needs that these companies may require.



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